Hyundai, the official sponsor of the 2018 FIFA World Cup in Russia and current FIFA partners for the World Cup in Qatar at the end of the year, has opted to cancel their sponsorship agreement with Chelsea.

Because of the UK government’s penalties on Roman Abramovich, the Chelsea’s shirt sleeve sponsor chose to follow Three (3) to officially halt its marketing and communication operations with the Blues.

According to Hyundai:

🎙“Hyundai has become one of the strongest partners in football over the years & the company supports the sport to be a force for good. We are currently assessing the situation with Chelsea FC. In the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice.”

NEW: Hyundai suspends ‘marketing and communications activities’ with Chelsea: ‘In the current circumstances, we have taken the decision to suspend our marketing and communication activities with the Club until further notice.’

— Sami Mokbel (@SamiMokbel81_DM) March 12, 2022

The contract is said to be worth £10 million each year.

Following the announcement, Chelsea fans resorted to social media to lambast the South Korean multinational automaker for terminating all ties with the Blues.

Chelsea supporters went so far as to give Hyundai a bad review after the company dropped their sponsorship of the club.

Chelsea Fans are saying……

Chelsea fans are saying that Hyundai products are slower than Alonso 😂 😂 😂 😂 😂 😂

— Ifeanyichukwu ☢️ (@Myka_veli) March 12, 2022

Just like Three and Hyundai have done with the Club, asking for logos to be removed, I suggest anyone going to tomorrow’s game doesn’t wear any Club merchandise that has either/both of Three/Hyundai’s logo.

— Matt Debono (@MattDebonoSI) March 12, 2022

Nike and Trivago have shown their class once again by sticking with Chelsea football club in this trying. Hyundai and Three should never be allowed to be sported on the Prestigious Blue kit of CFC for their Betrayal and abandonment of the club at this critical time. pic.twitter.com/dExkMmC6nK

— Maverick Teddy👺👺👽👽 (@MaverickTeddy22) March 13, 2022

Hyundai still didn’t suspend their sales in Russia, but they want their logo removed from an English club shirt.

Hypocrisy at its finest.

— CFCSuffer (@CFCSuffer) March 12, 2022

Stupid Hyundai. Make and Chelsea fans unfollow them too. They shouldn’t venture to come back in future. Nonsense! #ChelseaFC pic.twitter.com/t7sO4MHGxx

— Dramani_Rauf (@thePrideOfNorth) March 13, 2022

Hyundai Motor Company, founded in 1967, has been Chelsea’s official global automobile partner’ since 2018, and the company is now trying to disassociate itself from Russia in the wake of Putin’s ruthless attack on Ukraine, which began over two weeks ago.

𝑳𝒊𝒌𝒆 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕? 𝑷𝒍𝒆𝒂𝒔𝒆 𝒍𝒆𝒂𝒗𝒆 𝒂 𝒄𝒐𝒎𝒎𝒆𝒏𝒕 𝒊𝒏 𝒕𝒉𝒆 𝒃𝒐𝒙!